Soracin is a 6-phase validation framework for SaaS founders — grounded in academic research, field-tested methodologies, and hard-won startup data. Stop guessing. Start with evidence.
Each phase maps to a specific failure mode, uses established methodologies, and is anchored to published research. Work through all six before opening your IDE.
Confirm a real, addressable market exists before defining a solution. Quantify demand and detect early momentum signals.
Build an evidence dossier that justifies — or kills — the product hypothesis using structured customer discovery.
Define the Ideal Customer Profile and establish defensible pricing before building. Know who will pay and how much.
Identify white space and define a durable Unique Mechanism that can withstand competitive pressure at scale.
Test the single assumption whose failure kills the business — cheaply and quickly — before committing engineering resources.
Measure early PMF signal and select the right GTM motion — PLG, SLG, or Hybrid — based on ACV thresholds and user behaviour.
Every early-stage SaaS failure traces back to one of five risk categories. The Soracin framework systematically eliminates each risk before you write production code.
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