Research-backed SaaS validation

Build the right thing.
Before you build anything.

Soracin is a 6-phase validation framework for SaaS founders — grounded in academic research, field-tested methodologies, and hard-won startup data. Stop guessing. Start with evidence.

42%
of startups fail from
no market need
6
validation phases
before you build
$297
one-time purchase
no royalties
The Soracin Method — 6 Phases
01 Discover Market Sizing & Signal Detection
02 Validate Problem-Evidence Mapping
03 Profile ICP Definition & Willingness-to-Pay
04 Position Competitive Moat Analysis
05 Build MVP Scoping & Riskiest Assumption Test
06 Launch Traction Signals & GTM Fit

Six phases. Zero wasted sprints.

Each phase maps to a specific failure mode, uses established methodologies, and is anchored to published research. Work through all six before opening your IDE.

Phase 01 Discover

Market Sizing & Signal Detection

Confirm a real, addressable market exists before defining a solution. Quantify demand and detect early momentum signals.

Bottom-up TAM/SAM/SOM Google Trends Keyword demand proxies Community signal detection
CB Insights (2023): "No market need" cited in 42% of startup post-mortems. Signal detection preempts this failure mode before a single line of code is written.
Phase 02 Validate

Problem-Evidence Mapping

Build an evidence dossier that justifies — or kills — the product hypothesis using structured customer discovery.

Mom Test protocol Pain point mapping Affinity mapping Pain Score Matrix
Rob Fitzpatrick, The Mom Test (2013): Most founders validate with biased questions. Structured interview scripts eliminate false positives that kill products post-launch.
Phase 03 Profile

ICP Definition & Willingness-to-Pay

Define the Ideal Customer Profile and establish defensible pricing before building. Know who will pay and how much.

ICP Canvas Van Westendorp PSM Conjoint analysis WTP surveys
Price Intelligently (2016): Companies that formally define ICP and WTP before launch achieve 2–3× faster initial sales cycles.
Phase 04 Position

Competitive Moat Analysis

Identify white space and define a durable Unique Mechanism that can withstand competitive pressure at scale.

Porter's Five Forces Perceptual mapping 7 Powers framework Unique Mechanism
Hamilton Helmer, 7 Powers (2016): Durable SaaS businesses are built on at least one structural moat — switching costs, network effects, or scale economies.
Phase 05 Build

MVP Scoping & Riskiest Assumption Test

Test the single assumption whose failure kills the business — cheaply and quickly — before committing engineering resources.

RAT Canvas Smoke test / landing page Concierge MVP ≤4 week experiment cycles
Eric Ries, The Lean Startup (2011): Validated learning loops reduce wasted engineering effort by up to 60% in early-stage products.
Phase 06 Launch

Traction Signals & Go-To-Market Fit

Measure early PMF signal and select the right GTM motion — PLG, SLG, or Hybrid — based on ACV thresholds and user behaviour.

Sean Ellis PMF Survey AARRR metrics PLG vs SLG selection NPS Pulse
Sean Ellis (2009): Products where >40% of users would be "very disappointed" without it demonstrate strong early PMF and predictable growth levers.

The Founder Risk Radar

Every early-stage SaaS failure traces back to one of five risk categories. The Soracin framework systematically eliminates each risk before you write production code.

No market need
42%
Ran out of cash
29%
Wrong team
23%
Outcompeted
19%
Pricing issues
18%
MARKET PROBLEM ICP MOAT MVP GTM
"I spent four months building a product nobody wanted. If Soracin had existed then, I would have discovered the fatal flaw in week two — and pivoted to something that actually shipped."
Early beta tester SaaS Founder, B2B Analytics

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